apple
Report a problem

Apple leads 2009 customer satisfaction survey

Sam Symons   on 19 February 2009 - 19:59 · 35 comments & 5723 views

Advertisement (Why?)
According to Apple Insider, ChangeWave Research has released a survey indicating customer satisfaction with companies, and which companies customers plan to buy from in the near future.

The company with the highest ratings was Cupertino-based Apple, inc. The survey revealed that Apple came in highest on customer satisfaction with 81%, followed by Asus with 67% and Acer with 61%. Dell and HP came in at 55% and 52%, respectively. The survey also showed that 30% of people looking to buy a notebook would buy from Apple, with HP coming in at 22% and Dell at 26%.

Interestingly, of those who responded to the survey, only 4% plan to buy a new desktop in the next 90 days, and only 6% are gearing up to buy a notebook. According to Apple Insider, that's half of the figures expressed last year.



If you wish to download a .pdf file with more detail, please head here.

Post a comment · Send to friend Comments · There are 35 additional comments
#1 pupdawg on 19 Feb 2009 - 20:26
Please wait while your survey is processed.... 3min, 2min, about a minute... about a minute... ... ...about a minute(10min) .... ..... ...... error -34
#2 Rudy on 19 Feb 2009 - 20:30
that's quite a big gap between first and second...
#3 RAID 0 on 19 Feb 2009 - 20:43
If only "home brewed" was an option...
(4 replies) #4 m.keeley on 19 Feb 2009 - 20:47
Only 3,115 people surveyed, doesn't seem many.
#4.1 Glendi on 19 Feb 2009 - 21:01
According to a survey made by Apple, all Apple fans say that Apple rocks, while the else don't.
#4.2 GreyWolfSC on 19 Feb 2009 - 21:40
That was all the Apple users, sorry...
#4.3 +dead.cell on 19 Feb 2009 - 22:21
lmfao...
#4.4 +Xerxes on 20 Feb 2009 - 03:08
It isn't. Even though this survey is just for the US, it's a little hard to believe 3,115 people is a fair representation of the customers out there! I know it's hard times right now, but considering the population of the US you'd think you'd need a *little* more then 3k to get an idea of what the customers are thinking.
(3 replies) #5 cabron on 19 Feb 2009 - 20:54
Not one can't beat Apple growing stronger everyday
#5.1 RAID 0 on 19 Feb 2009 - 21:17
I read that three times... and now my head hurts.
#5.2 C_Guy on 19 Feb 2009 - 21:48
Yes, exactly. No one can not beat Apple. In other words, no one fails to beat Apple.
#5.3 +dead.cell on 19 Feb 2009 - 22:22
Hah, that's great.
(2 replies) #6 +techbeck on 19 Feb 2009 - 20:59
Not very many people surveyed and these surveys are not accurate. I dont know how many times I have declined to take a survey after I call support. Those that I am "forced" to survey, I just plug in random info as I am really sick of asking to take a survey.

They also need to take an equal amount of surveys from each company and then provide the results. And why are they providing this survey for anyone? Its still FEB 09...they should do these things at the end of the year.

I just dont hold much faith in these kinda of things and it has nothing to do with Apple. I have the same opinions on Microsoft, Motorola...whoever.
#6.1 m.keeley on 19 Feb 2009 - 21:15
I tend to do the same unless it's a survey that's particularly interesting. Not saying Apple wouldn't still be top if more people were surveyed but wouldn't count thoses figures as gospel, for example I'm suprised HP and Lenovo are so low. You also really need to know how many people voted for each manufacturer, 50% of 2 people wouldn't mean much.
#6.2 +techbeck on 19 Feb 2009 - 21:21
It would be better if more people were surveyed and more data was provided. Apple may still be at the top, but with only 3k people surveyed, the results are not to good.
(4 replies) #7 mmck on 19 Feb 2009 - 22:56
According to Apple Insider...


Thats the point you should disregard the statistics.
#7.1 +techbeck on 19 Feb 2009 - 23:13
mmck said,
Thats the point you should disregard the statistics.


Good point. Nothing like a company doing a survey about themselves. I can call myself the greatest person in the world...but others may think, and probably do think, I am a dick.
#7.2 simon360 on 19 Feb 2009 - 23:41
Apple didn't conduct the survey, though. Apple Insider is a site that focuses mainly on Apple news, much like Neowin focuses mainly on Windows/Microsoft news.
#7.3 CalumJR on 20 Feb 2009 - 00:24
Yes, I doubt there is any bias going on, from the information in the article.
#7.4 shakey_snake on 20 Feb 2009 - 00:49
Apple didn't conduct the survey, though. Apple Insider is a site that focuses mainly on Apple news, much like Neowin focuses mainly on Windows/Microsoft news.
lol:
(1 reply) #8 Thirtythree on 19 Feb 2009 - 23:01
Considering that only 7% of the people buying new computers get an Apple, that's just not enough of a variety to complain.
#8.1 m.keeley on 19 Feb 2009 - 23:04
Depends on how many Apple users completed the survey which is why you really need x% of n people rather than just the percentage.
#9 GreyWolfSC on 19 Feb 2009 - 23:08
Apple Mac Sales � Past 90 Days
Apple continues to show weakness among respondents who bought a computer over the
past 90 days, with 20% saying they bought an Apple Laptop and 15% a desktop � down 2-pts
each from previously.


Hewlett-Packard � Past 90 Days
Looking at the past 90 days, sales of H-P Laptops (27%; up 4-pts) and Desktops (27%; up 5-
pts) have jumped.


Dell � Past 90 Days
Purchases of Dell PCs over the past 90 days have dipped slightly � with Desktops (33%)
dropping 2-pts and Laptops (21%) dipping 1-pt.
Note that the consumer market only represents about 20% of Dell's total business.


Those satisfied Apple customers seem to be decreasing?
(2 replies) #10 atari800 on 19 Feb 2009 - 23:19
is there a research study report done on research study companies?
(wrap your head around that one)
#10.1 +techbeck on 19 Feb 2009 - 23:24
makes my head hurt to much
#10.2 +Xerxes on 20 Feb 2009 - 03:11
That reminds me of a skit they did on Skithouse (Aussie comedy show), they had survey people surveying survey people
#11 +tunafish on 20 Feb 2009 - 00:01
Oh plase APPLE are the worst, ever tried to send something to RMA, aghhhhhhhhhhhhhhhhh
Heck even their repair service is a headache, give us 10 days and we ay fix i for 2 arms and a leg
#12 abecedarian on 20 Feb 2009 - 01:36
I wonder how many people were hung up on when asked "Do you own an Apple computer?" and the answer was no.
(1 reply) #13 abecedarian on 20 Feb 2009 - 01:37
I once heard that 99% of statistics are statistically worthless.

Who said that?
#13.1 RAID 0 on 20 Feb 2009 - 01:56
No no. It's 78% of statics are made up on the spot.
#14 Harbinger on 20 Feb 2009 - 02:23
Well of course they are happy. I'd be happy too if I bought a new computer in the year 2009, it came with 1GB of RAM by default and I paid $225 extra to get that upgraded to 4.
#15 Quikboy on 20 Feb 2009 - 05:15
A lot of the Apple love is probably mindshare. Apple's been good at tossing product placements, throwing out retail stores, and trying to build up the fanboyism.
#16 Sacha on 20 Feb 2009 - 10:10
http://www.changewave.com/freecontent/view...C-Round-Up.html

Funny site, they have stuff like this about Apple all the time. This one is from last year and it said that 33% of people who bought a machine in the past 90 days bought an Apple computer and 62% of people would buy an Apple in the next 90 days (out of those who will buy computers). I just have to laugh.

Then on page two they show the customer satisfaction for Operating Systems. Apple is again the magic number: 81%. Same number for customer satisfaction of Apple. Why 81%? Because it has to be odd otherwise it's not believable and it can't start with a 9 because that's not as unbelievable. I don't reckon they did any research. If they did, it was a biased group.
#17 Airlink on 20 Feb 2009 - 13:38
Surveys mean nothing. You can shape a survey to skew results any way you want. Every first-year sociology student knows that.
#18 VT-Vincent on 20 Feb 2009 - 13:41
I love these surveys... "1 out of 5 of our customers hate us, lets pat ourselves on the back for this one and start dolling out the bonuses!"

Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!

Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.

Advertisement (Why?)