Google Inc., the No. 1 Web search provider, is in the cross-hairs of media services company Yahoo Inc. and software giant Microsoft Corp. -- a fact not lost on Google co-founder Sergey Brin. "There's a new level of competition and we need to take it seriously," Brin said in an interview with Reuters on Tuesday. "We're definitely seeing much more attention going to search from Microsoft and Yahoo," Brin said. Google announced several enhancements to its services on Tuesday, as new research showed Internet users are turning to more than one Web search provider when seeking information.
Microsoft is spending millions of dollars to build its own Web search product and Yahoo is integrating search technology from recently acquired companies like Inktomi and Overture Services. Meanwhile, Google is widely expected to do a blockbuster initial public offering later this year. Brin declined comment on the IPO. According to data from comScore Networks, the average searcher in the United States searched 28.4 times in December and no single search engine captured all of that activity. Users of Google sites, which have an estimated 35 percent market share in search, were found to be the most loyal. ComScore found that Google challenger Yahoo had 27.1 percent market share from its sites, and the greatest reach among searchers.
News source: Reuters
Microsoft is spending millions of dollars to build its own Web search product and Yahoo is integrating search technology from recently acquired companies like Inktomi and Overture Services. Meanwhile, Google is widely expected to do a blockbuster initial public offering later this year. Brin declined comment on the IPO. According to data from comScore Networks, the average searcher in the United States searched 28.4 times in December and no single search engine captured all of that activity. Users of Google sites, which have an estimated 35 percent market share in search, were found to be the most loyal. ComScore found that Google challenger Yahoo had 27.1 percent market share from its sites, and the greatest reach among searchers.
Finally, the Creative HQ-60 Backphones make listening on the move more comfortable and extremely stylish. Designed to ensure great results with portable digital audio players they have a smart, curved form factor that enables them to fit neatly and comfortably behind the head. Light and easy to carry the Creative HQ-60 Backphones deliver accurate, balanced sound across the full audio frequency range. Priced at £9.99, the Creative HQ-60 Backphones are available now.
"We believe these systems will deliver superior results for gaming, on-line applications and home entertainment," comments Leonardo Colucci, European business manager with Creative. "Whatever the requirement, they offer the performance and value our customers want and expect."
About Creative Labs:
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Jukebox Digital Audio Player. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.
Founded in 1981, Creative Technology's corporate headquarters are based in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. A fully fledged European operation was put in place by General Manager Michael Sullivan, with sales offices in France, Spain, Portugal, Italy, Germany, UK, Benelux, Denmark, Sweden and Poland. Creative's European Operations and Technical Centre (EOTC) facility is based in Dublin, Ireland. The EOTC acts as the central hub to Creative Labs' European business, providing an efficient localised and customised product supply for the European market and customer support to complement sales office activities in several countries. The European operation currently employs around 400 staff.
For further information, visit www.europe.creative.com

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