editorial
Report a problem

Video game industry predictions for 2009

morficus   on 04 January 2009 - 04:59 · 9 comments & 5138 views

Advertisement (Why?)
Back in 2008, the gaming industry appeared to be resistant to the current economic situation. But near the end of the year that started to change and the video game industry, just like most others, also fell victim of the credit-crunch. How will this change the industries strategies in 2009? What can we expect from the gaming companies in this New Year? Here are my predictions for 2009 regarding the gaming industry.

One thing that we can expect (unfortunately) is more layoffs. But as I mentioned in one of my previous articles (Technology in danger?), smart individual thinkers really shine during these tough times - so this is a good opportunity for indie game developers and all those geeks who write games in their underpants at night to show what they can really do. This is mostly because big games cost millions to develop and take months or even years to get out the door - money and time that big developers seem to no longer have. So here where the indie devs will come it - with small teams of just 2 or 3 people and the ability to release original titles in 3-4 months, they may gain a large amount of popularity in 2009 which may actually bring a breath of fresh air to the market.

Another shift in industry could be that Nintendo will start targeting more 'hard core' gamers and Microsoft, the 'casual' gamers. We already saw some of this at E3 2008, where Nintendo announced that Call of Duty (a popular shooter franchises) would be released for Wii during the 2008 holiday season - as an attempt to attract more 'hard core' gamers to their system. Microsoft also hinted at this shift in its strategy at E3 by showing games such as In The Movies, Lips, and the release of the 360's new avatar system. As for Sony... they seem to be focusing on neither, but embracing the creative side with PlayStation Network games like Fat Princess and Flower (both expected to be released in 2009).

Portable gaming is another area that has the potential grow in 2009 due to the fact that they do not require large budgets. Similar to indie games, games for portable system can be released in 3-4 months and also require smaller teams. Many companies may find this quick development life cycle attractive in these troubled times. Nintendo released the DSi, so we are sure to see some interesting things done with it.

As for products and services, rumors in 2008 had it that Sony was working on some sort of break-away motion-sensing controller but we haven't seen any real evidence of it and I have a feeling that we won't see it in 2009 either. Nintendo also introduced the Wii-motion plus in E3, but we haven't seen any more of it. I expect to start seeing new Wii games that come bundled with this come Q2 2009. Digital distribution may also have a larger impact than some of us may imagine. By allowing users to download games directly to their consoles not only does it allow the end-user to get the game at a cheaper price, but it also eliminates the middle-man (aka: retailer) and the ability to sell back your old games (action for which the gaming industry actually looses money) - so decreasing the percentage of re-sold games seems like a plausible target most gaming companies may want to go after. Digital distribution of movies also seem to be on the rise. With Microsoft recent partnership with NetFlix, the PlayStation Network releasing a movie store and now Nintendo announcing a television channel for the Wii, it seems like we can expect move movie+gaming partnerships as 2009 goes on.

Many industry experts have compared the gaming industry to the movie industry back during the great depression - indie films gained great popularity while Hollywood struggled to stay alive. I believe that this will be the case of this industry, and if history has thought us anything, it's that small companies thrive while big ones attempt to survive.

Post a comment · Send to friend Comments · There are 9 additional comments
(1 reply) #1 peacemf on 04 Jan 2009 - 14:43
yeeeeeeeeee
first to post

we'll see what MS brings for gamers who have better things to do (aka casual gamers!

sony is too busy trying to make a profit

and wii i dont care for

#1.1 Sam Symons Live on 05 Jan 2009 - 01:15
peacemf said,
yeeeeeeeeee
first to post

Off topic, but please, no Half the reason I love Neowin is because people don't say 'first'.
(5 replies) #2 _dandy_ on 04 Jan 2009 - 16:07
I'm surprised that the article has made no mention of the drastic DRM infestation of 2008, considering how big of an item that's been all year..

My (long-term) prediction is that if game companies continue on their current course, the PC gaming market will collapse onto itself. Game companies are claiming less and less profits to be made in the PC market, but aren't willing to ease off the DRM (which is causing people to either boycott a game entirely, or resort to piracy).

I say, eventually the game companies will just perceive the PC market as just not worth the aggravation, give up, and just concentrate on consoles.

OTOH, maybe that'll mean the small developers will have a chance again at making money with the simple games of yesteryear...
#2.1 Mike Frett on 04 Jan 2009 - 20:04
Console game piracy is just as bad; but they rarely bitch about that. It's just an excuse to dump any effort to make games for PCs.
#2.2 DigitalDude on 04 Jan 2009 - 23:42
Well at least Valve seems to still care about the PC market.. at least for now
#2.3 McDave on 05 Jan 2009 - 07:41
Mike Frett said,
Console game piracy is just as bad; but they rarely bitch about that. It's just an excuse to dump any effort to make games for PCs.


The PSP is a perfect example of how widespread piracy is on consoles.
#2.4 _dandy_ on 05 Jan 2009 - 17:25
Mike Frett said,
Console game piracy is just as bad; but they rarely bitch about that. It's just an excuse to dump any effort to make games for PCs.


Well, at least (AFAIK) the console game companies aren't throwing in DRM crap like Spore and GTA4's.

And you need mod chips anyway to play burned console games (correct?) so that raises the barrier somewhat.
#2.5 este on 06 Jan 2009 - 16:20
[quote=_dandy_ said,
And you need mod chips anyway to play burned console games (correct?) so that raises the barrier somewhat.[/quote]
Not if you still make use of your Dreamcast
#3 spacer on 05 Jan 2009 - 13:55
What saddens me the most is that with the struggling industry and increased layoffs, we'll see more and more studios resort to using existing tools and resources to save money and time. This means we'll see more sequels and "copy-cat" type of games.

Sometimes sequels are great (ie - Gears of War, Resistance, Half-Life, Final Fantasy, etc.), but for the most part sequels mean watered-down, rehashed, and/or low-quality "filler" games with no real innovation or evolution.

Except for a few bright spots on the horizon, I don't feel excited about the immediate future of the industry.

Last edited by spacer on 05 Jan 2009 - 17:21

Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!

Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.

Advertisement (Why?)